Christopher Franzese

Websites

The big ol’ mama jammas. Money making machines, money saving machines and sites that just look money. I love making these babies... from sophisticated flash sites to billion dollar brand portals. This is where it all comes together; branding, design systems, materializing an organization, and sometimes re-thinking it, for its customers and often times for itself.

Match.com - Site Redesign
Hanft Raboy & Partners

To coincide with a major campaign for the all new match.com these screens provided a site style which the internal Match team carried throughout the site. More of a reskinning than a redesign, the project gave them a modern, fresh feel which showcased members in a more sophisticated manner and was able to be implemented by its developers in about a month.

Nov, 2006
Role
Creative Director
Art Director
Major Credit
AD: Matt Chapman
ECD: Doug Raboy
Match.com - iTunes integration
Hanft Raboy & Partners

Music provides such a powerful emotional connection and source of identity. For a presentation to Apple, these comps represent what the world of online dating could be like on iTunes. We also did a bunch of stuff around what iTunes could do on Match.com, but I get excited about video profiles, favorite songs lists you can actually listen to, and purchase, and iPod dating content...

Sep, 2006
Role
Creative Director
Art Director
Major Credit
AD: Matt Chapman
ECD: Doug Raboy
Fortify Software - Site Design
Hanft Raboy & Partners

A little header animation quickly communicates the difference this company brings to the market. The rest of the site is a fairly standard templatized shell in which deep information is available. There were a lot of limitations to the architecture, but it looks and works fairly well for something done very quickly.

Sep, 2006
Role
Creative Director
Major Credit
D: Harun Zankel
CW: Dan O'Connor
ECD: Doug Raboy
Chemistry - Matchmaker
Hanft Raboy & Partners

This was a trial balloon for a new brand of high-touch matchmaking services from Match.com. Designed to feel high-end and full of personal contact, this site basically gathered info for an offline follow-up call. Ideas for animating the screen and including video of the matchmaker never materialized because the project was reconcepted when it transitioned to the parent brand.

Sep, 2006
Role
Creative Director
Major Credit
D: Harun Zankel
CW: Dan O'Connor
ECD: Doug Raboy
Hertz - Rental Site
Hanft Raboy & Partners

The rental process at Hertz.com felt like a travel agent's VAX terminal. It wasn't consumer friendly nor did it provide marketing opportunities for the company. This was designed to be as minimally invasive to the site architecture as possible while overhauling users ability to get what they want. Tons of best practices and upsell opportunities were crammed in this pretty face.

Aug, 2006
Role
Creative Director
Major Credit
AD: Matt Chapman
ECD: Doug Raboy
Hanft Raboy & Partners - Site
Hanft Raboy & Partners

An agency site is a whole different can of worms. I've done it at every place I've been and even some I've freelanced at. This one needed to show technical skills which weren't often used at the agency to get more of that kind of work. It needed to feel fun to attract talent and it needed to do all that and be flexible enough for new content.

Feb, 2006
Role
Creative Director
Major Credit
AD: Matt Chapman
AD: Josh Webman
ECD: Doug Raboy
Flash: Adrian LaFond
Virgin Mobile - Online Store
Hanft Raboy & Partners

Unbelievably, this uber-cool brand had an e-store that looked like an off-the- shelf solution for walmart managers to re-order phones in bulk. A beautiful IA implemented through a flash header made phones, accessories and content accessible and understandable. And uh, like, photos and comments submitted by teenagers, silly design and like totally ridiculous copywriting made it cool.

Jul, 2005
Role
Creative Director
Major Credit
AD: Kent Henderson
CW: Elizabeth Zamos
ECD: Doug Raboy
IA: Brian Reagan
Happen Magazine - Site Design
Hanft Raboy & Partners

This online magazine was concepted to fill a need for fresh, usable, topical, dating-help content. Hired from Redbook, the editorial director is fantastic, covering key problems in an exciting way. Budgets stymied designs for richer interactive features but as a primary objective, it provided content for partners AOL and MSN bringing in huge amounts of traffic on a regular basis.

Jan, 2005
Role
Creative Director
Major Credit
AD: Matt Chapman
ECD: Doug Raboy
Editorial: J Siroto
Cingular - Mobile Content Concept
Hanft Raboy & Partners

Tasked with rethinking how cellphones are sold online, this idea sells content and the phones that go along with it. No one knows or cares what a Motorola x457 is, but lead with a package; sports team ringtone, SI Swimsuit wallpaper, a game... and the phone that makes it all work and they get it. It was ultimately brought to life by Cingular with a Starwars Episode III promotion.

Oct, 2004
Role
Creative Director
Art Director
Major Credit
ECD: Doug Raboy
AT&T Wireless - Site Maintenance
Hanft Raboy & Partners

After launching a redesign from another agency to dismal sales results, AT&T stripped their site back to something that looked like Yahoo! Turkmenistan. A summer in Seattle a few days a week getting tight with their internal department alowed us to concept and implement a host of piecemeal visual, tactical and organizational changes making the site massively profitable.

Jul, 2004
Role
Creative Director
Art Director
Major Credit
AD: A. Rhodighiero
ECD: Doug Raboy
Fame Factory Digital - Site Design
Bartle Bogle Hegarty

Not only did I work on every project on it, I built this agency site. With Bill Moulton leading the design, we created a site that leads with a high energy reel and follows up with fun, discreetly templatized, custom displays for each major project and a more simple presentation of deeper content. Case Studies took a bit to add, but most work was a simple txt file/thumbnail drop from being live.

Aug, 2003
Role
Flash Artist
Major Credit
AD: Bill Moulton
DD: Matt Campbell
ECD: Kevin McKeon
Axe - Site Expansion
Bartle Bogle Hegarty

As BBH exploded Axe all over North America, there was a huge effort put into online. They did initial production of the site with one9 and I was brought in to finish and expand it, making a VIP version, French for Canada and creating tons of new content sections to fill out the modular site stucture.

Jul, 2002
Role
Flash Artist
Major Credit
DD: Matt Campbell
CW: Peter Kain
CD: William Gelner
ECD: Kevin McKeon
Disruption - Site Design
TBWA\Chiat\Day

Promoting the philospohy of Disruption, I concepted and designed this site. In some of the most blunt feeback I've ever had, Lee Clow said my comps looked like a fucking circus. I love the kaliedescopes you get from messing with color copiers but... he was right. I switched to the restrained color pallette and Business 2.0 style to keep it aggressive but digestible.

Jan, 2002
Role
Art Director
Major Credit
CD: Doug Jaeger
Code: D Millichia
Puzzles: Ze Frank
TBWA Pitch Machine - Site Design
TBWA\Chiat\Day

For an agency that often shows hundreds of pieces of creative in a pitch, creating a presentation site could take weeks. With three pitches in as many weeks, they called me to create a site which dynamicaaly constructed itself. With a custom welcome screen and agency credentials which could be tailored to the client via simple txt file updates it maintained a personal feel.

Aug, 2001
Role
Art Director
Major Credit
CD: Doug Jaeger
Code: D Millichia
Toast - Site Design
Private Client

I made this simple site for the event production company Toast which lets the photos and videos of their events sell the company. When you're awesome, don't bog your site down with tons of pages telling the world how great you are in unintelligible marketing language that no one reads anyway. Just show them. These guys do great events... and you can see it.

May, 2001
Role
Art Director
Flash Artist
Major Credit
Client: Todd Cooper
Loews Hotels - Site Design
Dennis Interactive

When your client puts you up on South Beach, you work hard... This site for Loews Hotels, a chain with a common corporate structure and an ethos of idividuality in its properties was so well done it served them almost entirely intact for over five years. Its unheard of longevity finally ended with a new site in 2006.

Oct, 2000
Role
Art Director
Major Credit
AD: Brian Oakes
CD: Zoe Chan
Dennis Interactive - Site Design
Dennis Interactive

I had a small role in this site, creating the intro animation and the naming architecture and concept of reassembling the logo's pixels for each department. With creativity and its manifestations absolutely paramount, it was a truely extraordinary place to work. When the shop closed they released the source code. The read-me file has full credits of the baddasses who made this.

Mar, 2000
Role
Art Director
Major Credit
AD: Brian Oakes
CD: Justin Crawford
Flash: P Szypula
... and many others
MCI Worldcom - Site Design
K2 Design

This one isn't pretty, but I included it because it always impresses people, most especially me, that a kid a year out of school designed the thousands+ page website for the MCI Worldcom merger. Something like thirteen templates did the job. I learned the meaning of the word "consensus" on this project. I still sometimes choke on that word.

Aug, 1998
Role
Art Director
Major Credit
CD: Doug Cleek
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