Eschewing typical sloganeering, this campaign was designed to publish, through ad units and widgets, the good the company was doing for its members by heroicizing the employees. Advertising with a publishing application at its core, this campaign required minor infrastructure updates. It was sold but never realized because the consumer membership product was canceled.

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Taking consumer generated content to the next level, this project generates ads that are less for match.com than they are for the individuals who submit them. Create a video personal, post it through our myspace page, we'll post it and also run it as paid media and link it to your match.com profile and all those clicks will work to get you dates.

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To generate a lot of traffic extremely cheaply, this concept is a take-off of low-brow internet quizzes. Banner ads on sites like collegehumor.com seed it by leading users to a quiz which tells them their animal-lover-type and gives them a badge for their myspace page, snowballing the traffic. Discovery channel style video clips of animals doing it on the badge and quiz take it over the top.

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We repeatedly hear "You can't just run your TV ads online and expect them to work" but with an integrated concepting process and a perfectly suited idea, these ads worked unusually well in all mediums. Shot primarily for TV, some of them fall apart online without a subject in the endframe. Slowly but surely, integration is making progress.

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Taking "see who's viewed you" to the next level, this campaign let you "see who's on match.com right now" by peeping girls through their webcams as they browsed Match.com from their bedrooms... Believability in the "live" aspect was maintained with long videos and a huge number of units in rotation. The curiosity factor created the clients highest click and registration numbers ever.

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Clients are notorious for wanting banner ads to say 12 things in 3 words. To launch the Fun Collection, the banners needed to communicate a new offering and that a car is the most significant improvement for the money you can make on your vacation. Transformative, introductory... cinematic animation and one word, Tada! Brilliant idea which Visual Goodness made sparkle.

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After suffering dismal click-rates with prototypical saccharine romance photo ads and not much better with marketing language stuffed alternatives, the client gave us a chance to put some personality into their ads. With a license to have fun, these ads grabbed attention like a homeless man next to you on the bus in August and communicated real personality in preposterously silly ways.

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This is in here basically as a confession. In the year AT&T Wireless merged with Cingular it stuffed its subscriber base by being the largest advertiser on the internet. I was that guy. I made about a googleplex of these things... designing various templates, takeovers, page peels and other crap that totally clogged your yahoo-mail-checking-ass daily. Sorry.

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Some people, like Andy Warhol, have a genius for pop culture. Matt Campbell's one of those people. I showed how we could get a semblance of video in the tiny file sizes and he gave me a comp that horrified me... typesetting in Mistral will do that... with the direction "make them as ugly as you can." These bastards not only got insane click rates, they won a Silver at Cannes and tons more.

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