Eschewing typical sloganeering, this campaign was designed to publish, through ad units and widgets, the good the company was doing for its members by heroicizing the employees. Advertising with a publishing application at its core, this campaign required minor infrastructure updates. It was sold but never realized because the consumer membership product was canceled.

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To position Fortify as the leading security expert, we created their nemesis. Hackers got a collective nation-state identity, and mocked in the process. There were print ads, a trade show with yaks and here, the tourism site with requisite country facts, a vo-tech school and a news section through which Hackistan could take credit for all the security exploits in the world.

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Part of the 2007 campaign launch, this project displayed 25 gorgeous Peggy Sirota photos of members with links to their profiles. Then, with flash video, Jay Manuel, host of America's Next Top Model, taught users to get their own stunning presentation by guiding three members through the process of modeling for and taking a great photo as well as writing an attractive profile.

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Taking "see who's viewed you" to the next level, this campaign let you "see who's on match.com right now" by peeping girls through their webcams as they browsed Match.com from their bedrooms... Believability in the "live" aspect was maintained with long videos and a huge number of units in rotation. The curiosity factor created the clients highest click and registration numbers ever.

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Clients are notorious for wanting banner ads to say 12 things in 3 words. To launch the Fun Collection, the banners needed to communicate a new offering and that a car is the most significant improvement for the money you can make on your vacation. Transformative, introductory... cinematic animation and one word, Tada! Brilliant idea which Visual Goodness made sparkle.

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I had an absolute blast directing this while the offline CD was on vacation. (Thank God for brilliant creatives like Josh and Nate.) So... Brits are shy about dating, especially online? They hate self help? How about a big plate of all that served up funny as all hell style. We kicked ass, won the business, they merged with Match UK... We did something different in the end, but I love this work.

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My most ambitious coding project... The brilliant BBH crew challenged me to build a phone-style system for selecting the type of woman you want to attract with choices like "Hot librarian stacking books on a ladder" wearing "whipped cream." It then read it all back to you and recommend the scent of Axe to use. Lots of arrays and audio chopped to least common denominators...

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